社群介紹：
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">主講人</span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">李坤恒</span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">資深零售品牌管理顧問</span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;"><span style="font-family: 宋體;">美國</span> NLP <span style="font-family: 宋體;">大學高級執行師</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">NLP<span style="font-family: 宋體;">教練式零售運營系統創始人</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;"> </span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;"><span style="font-family: 宋體;">李坤恒老師專注于服飾企業零售管理、終端運營、效能提升等核心業務領域十余年，具備豐富的一線品牌服務經歷和實戰經驗！同時李老師又將</span>NLP<span style="font-family: 宋體;">教練技術、美國科學催眠系統、日本零售帶教系統與中國零售業現狀相結合，致力于服飾行業管理效能提升及盈利模式創新。特別是在受到互聯網及移動互聯沖擊的近幾年，深入鉆研實體零售行業的突破之路。倡導以顧客價值為核心，以員工價值為導向，以項目推動的模式實現實體零售行業的變革之路。</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;"> </span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;"><span style="font-family: 宋體;">李老師服務過的項目部分：嬌鼎女裝：零售服務提升項目項目總監；意爾康鞋業：零售運營標準打造項目總顧問；蜘蛛王鞋業：零售教練業績提升項目總顧問；賽琪運動：</span>NLP<span style="font-family: 宋體;">教練式主題化業績提升項目總顧問； 金利來皮具：終端業績提升系統總顧問等等。</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;"> </span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">課程</span><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">簡介</span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">這是一門教練式零售運營管理體系，讓企業業績快速提升的實操課程。</span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;"> </span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;"><span style="font-family: 宋體;">本課程詳解零售運營</span>5<span style="font-family: 宋體;">大體系內容：</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">1.<span style="font-family: 宋體;">學習體系：提高導購銷售能力實現業績增長；</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">2.<span style="font-family: 宋體;">考核體系：服務技能通過考核，保障落地執行效果；</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">3.<span style="font-family: 宋體;">帶教體系：中層＋導購</span><span style="font-family: Calibri;">+</span><span style="font-family: 宋體;">店長，陪伴式帶教，對員工技能進行糾偏并評估；</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">4.<span style="font-family: 宋體;">跟進體系：業績跟進，能力跟進，計劃跟進，跟進問題進行糾偏和輔導；</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">5.<span style="font-family: 宋體;">服務薪酬機制：通過服務薪酬的調整，激發員工服務意識。讓學員學到一套全新的陪伴式落地模式，打造促利潤、提業績的終端運營模式。</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;"> </span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">【你將收獲】</span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">1.<span style="font-family: 宋體;">實戰的技能：注重培訓現場的理論知識演練、話術提煉總結和課后的跟進輔導，使學員能真正做到即學即用，舉一 反三，達到培訓價值最大化。</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">2.<span style="font-family: 宋體;">專業能力的提升：以專業能力協助客戶分析、評估、設計培訓服務。</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">3.<span style="font-family: 宋體;">實用的方法和技巧：多年服務于著名時尚品牌企業的工作經歷，擁有近百個時尚品牌、數萬家零售店鋪管理及培訓經驗，提供給客戶的永遠都是最實用最前沿的服務。</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">4.<span style="font-family: 宋體;">科學的人才培養體系：培養新型零售運營人才，提升企業競爭力</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;"> </span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">課程大綱：</span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">1<span style="font-family: 宋體;">疫情之后零售企業面臨的困局是什么？</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">2<span style="font-family: 宋體;">零售企業的突破口——新的天時、地利、人和</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">3<span style="font-family: 宋體;">從紅海邁向藍海——從生客轉向熟客生意</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">4<span style="font-family: 宋體;">實現逆勢增長的四個關鍵要素</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">5<span style="font-family: 宋體;">案例解讀：如何抓住消費者心理，實現利潤高增長</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">6<span style="font-family: 宋體;">讓你的貨品變得值錢的方法——定價差異化</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">7<span style="font-family: 宋體;">提高純利潤的法寶：加價和提高平均折扣（上）</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">8<span style="font-family: 宋體;">提高純利潤的法寶：加價和提高平均折扣（下）</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">9<span style="font-family: 宋體;">如何給熟客訂貨，才能實現真正的高利潤？</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">10<span style="font-family: 宋體;">你做的是生客還是熟客生意？</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">11<span style="font-family: 宋體;">熟客的經營邏輯和演變規律</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">12<span style="font-family: 宋體;">做好這五個步驟，生客才能變熟客</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">13<span style="font-family: 宋體;">案例實操：從引客到成交的完整操作流程（上）</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">14<span style="font-family: 宋體;">案例實操：從引客到成交的完整操作流程（下）</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">15<span style="font-family: 宋體;">零售門店丞需改變的三個人才現狀</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">16<span style="font-family: 宋體;">如何通過標桿店人才培養，實現人才的標準化復制？</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">17<span style="font-family: 宋體;">導購、店長和中層，如何找準自己的角色定位？</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">18<span style="font-family: 宋體;">合格的導購和店長，要掌握哪些必備技能？</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">19<span style="font-family: 宋體;">合格的中層領導，要掌握哪些必備技能？</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">20<span style="font-family: 宋體;">人才培養要遵循哪三大規律（上）</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">21<span style="font-family: 宋體;">人才培養要遵循哪三大規律（下）</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">22<span style="font-family: 宋體;">帶教技能的落地流程和人才評估工具</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">23<span style="font-family: 宋體;">執行系統落地的過程中，要避開哪六大誤區？</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">24<span style="font-family: 宋體;">利潤倍增落地執行系統的五大操作流程（上）</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">25<span style="font-family: 宋體;">利潤倍增落地執行系統的五大操作流程（下）</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: Calibri; mso-fareast-font-family: 宋體; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;"> </span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">【適合人群】</span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">1.<span style="font-family: 宋體;">總經理 部門經理 區域經理督導 店長</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">2.<span style="font-family: 宋體;">從事零售終端店面運營的門店店長、導購</span></span></p>
<p class="MsoNormal"><span style="mso-spacerun: 'yes'; font-family: 宋體; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; font-size: 10.5000pt; mso-font-kerning: 1.0000pt;">3. <span style="font-family: 宋體;">想從事終端零售銷售的人員</span></span></p>
